> And as long as we keep letting them give us an option to buy out the ads, but then they get to stick ads on that option anyhow, we can never get our way out of ads on these things.
I wonder if we could regulate a requirement that service providers that serve ads must
1. offer "remove ads" as its own standalone/unbundled thing-you-can-pay-for in relation to any given product or service they offer
2. have at least one SKU of "remove ads" that isn't a subscription, but rather a one-time lifetime purchase, costed at at most the fair-market-value-set projected LTV of the profit they'd make from ads being served to an average user across said average user's lifetime use of the product/service
3. and where these "remove ads" payables must use wording that ties them to a very specific and regulatorily-defined contractual-relationship structure, where the contract cannot have a unilateral change-in-terms clause ("the terms of this contract may be changed at any time" etc); cannot have an arbitration clause (so while you might not be able to sue for product performance, you must be empowered to sue if the company ever again shows you an ad during use of said product); must have a successors-and-assigns clause (so buyouts don't void the contract, but rather obligate the buyer to now execute it on the company's behalf); etc.
4. and where the company is not allowed to factor in whether you have an active "no ads" benefit in calculating dynamic pricing for other offerings (i.e. they can't crank up the prices of their "with ads" product plans for "no ads" purchasers, because then they'd just hide the increasing cost of "no ads" inside the plan cost, effectively making "ad plan where you actually watch ads" and "ad plan where you don't watch ads because of your benefit" into two different SKUs, mooting the unbundling of "no ads".)
With such a regulation in place, companies could always increase the costs of their actual product plans and make them more expensive; and could still continue to bundle "remove ads" as a perk of some plans (slowly slipping upward through pricing tiers as it does today); but they'd be stuck serving anyone who buys a "remove ads" one-time purchase, the same way that those airlines that once offered "lifetime flights" as a limited giveaway were then stuck serving those customers.