1. Have a battery so you're not tied to a cord. Even old poor batteries are better than no battery.
2. Have apps! How does this not support apps?!
3. Have a huge range of 3rd party products and hacks and 3D models to wall mount it or stands for it
4. Are kitchen-safe (splatter proof, far fewer holes than this product, movable out of the way)
5. Also support siri and facetime and everything this device does AFAICT
I'm guessing they realized this and made sure it's priced lower than the cheapest new iPad, but it will be interesting to see if the price difference can compete with the old iPads most of their customers have in drawers or already on walls.
Maybe the purpose-built nature will be a reasonable enough differentiator, but I'm not sure it's focused enough for that. It's both a passive information station and for calls? It's for recipes which implies you put it in the kitchen, but it looks like a nightmare to clean with all those holes? It's also a very small screen when you have to read the recipe from a distance because it has no battery. I can't move my stove to it, and I definitely don't want it too near a stove or sink!
The multiple users feature is a really neat trick, but I would kill to have this for all Apple devices. Let me hand my kid my phone and it automatically switches to kid mode!
Please Apple don't lock multiple users to stationary devices like HomeView!