Let's make quality the norm again (forbrukerradet.no)

The CE mark in Europe and the UL mark in the US is supposed to provide a floor on quality.

That floor can be increased if we as a society decides that this is required.

You might be unwilling to pay for this increased quality, but you don't have a choice.

If end consumers were able to see an exact and measurable bump in prices the next day a new stronger regulation made production more expensive, voters would be more informed and the whole cost of doing things "better" would be clearer.

A good way to see this is in clothing: my wife likes to buy vintage clothes, part because of the style, but also because most of them are actually well made and sturdy.

Nowadays it's almost impossible to get the same quality and finishes, even with the more expensive brands. Due to the mass-production of low quality clothing, (most) consumers don't even have a clear idea of what "quality" looks like, which further reduces incentives for manufacturers.

For comparison, some niche menswear brands keep the quality stable (as their specific consumer base asks for it). Say Northampton leather shoes for instance (Crockett and Jones et al.), which are still made in the UK (not in an mafia-ran sweatshop in Italia for luxury goods...).

Their products are amazing, and...the price grows 5-10% per year steadily.

That said, it's 2026... if you want quality and only want to pay marginal increment, there's tons of Chinese ODMs turn direct to consumer, i.e. Quince. They'll sell you functionally top quality (spec for spec inputs if not better) with 1x markup vs 10x brand markup/premium.

Video game prices will go up more and more, it also kind of explains to me why prices rarely drop below $59 anymore, used to be on Steam some AAA games could be snagged up for $20 after a year, now you can barely find them on reasonable sales, they hold on to dear life on pricing.

can't trust reviews because theyre spammed with fakes. can't trust brands because private equity buy them out and enshittify.

On the other hand, the quality of the items is often much nicer. So someone might win a $500 desk, but that desk is hand-made out of hardwood. Today you can still buy a $500 desk but it will be IKEA quality. A product of comparable quality would cost many $k

Airline tickets are a very clear-cut example of this. Tickets are cheaper than they were in the ‘90s (even with inflation) but you get a lot less for that ticket than you did 30 years ago

Let's say your product is mature. Your market is pretty much saturated; everyone who wants to use this product is using either yours or a competitor's. You and your competitors are finely balanced, you could reduce your prices and get more market share, but that wouldn't increase your profits. You have optimised your manufacturing process to the point where further efficiency would cut into resilience and create more risk than it would be worth.

Your shareholders demand growth. Doing the same numbers as last year is not good enough. So what do you do?

Reduce costs. Cut quality. Shrinkflate. Enshittify. Your customers won't notice immediately. Your competitors are also doing the same.

You only need this strategy to work for a couple of years until you can move on to another role, and consequences are something your successor will deal with. Meanwhile your shareholders are happy and your bonus is secure.

That is a well-known phenomenon, usually called "shrinkflation". (After the fact that the easiest way to lower quality while keeping the price consistent is to just give you less stuff for the same price.)

Although all economists are made aware of the phenomenon, they seem to be just as prone to the illusion as anyone else. Here you can see Tyler Cowen weighing in on a Twitter debate about the price of a meal at Chipotle: https://marginalrevolution.com/marginalrevolution/2026/08/us...

A burrito is sold for the same price (well, 4.6% higher) now that it was 15 years ago. Case closed! Stop complaining about Chipotle's pricing.

Is it the same burrito? Deep in the comments "Michael" reports, from current and archived Chipotle menu tools, that a steak burrito bowl in 2015 contained 875 calories and the same exact menu order in 2026 contained 830 calories... with 80 calories out of that 45 calorie difference representing additional steak in the 2015 bowl.

There are two ways to submit to capitalism when making products either mass producing the cheapest crap possible with hair thin margins, but since you make so much and they last so little you still make bank.

The other is to make ridiculously over priced luxury goods that rich assholes buy because they want lovingly hand crafted quality instead of the cheap crap, but of course you are marking it up 100-1000 times the price just because you can.

What cannot survive in capitalistic world is the good mid ground of lovingly produced products that actually last and are good quality, because those don't sell as often as they last for a life time or three and you can't gauge the price.

Sure there is a sub section of the economy that literally cannot afford but the cheapest thing, but they need to keep buying same thing year after year as it won't last and thus their children are cursed to suffer the same fate as they cannot inherit any good quality furniture or cars or even houses, everything is just cheaply made consumable with no expectation that it will last longer than a year or two

But I think your point is the vast majority, and that point probably stands, and indeed is a huge problem.

I wish they would price the service commensurate to what they earn with ads.

My ad watching gives them a few cents, and yet they want $8.99 for a month or some gems.

Because paying a penny won't prevent ads or tracking.

Yes, let's blame the working class for spending money on Chinese goods after their jobs were offshored and their spending power was decreased.

I'm kidding, but what you say is hitting pretty close to home. I always mean to vote with my wallet, and I usually try, but for every Mikrotik router or Framework laptop I buy, there are so many Aukey Magsafe chargers, or McDodo Lightning to USB hubs. BTW, I'm not specifically calling out Aukey or McDodo, but for me those decisions were based on moments of weakness where I needed something to solve a problem, but I wasn't convinced it was significant enough that it was worth paying for what I thought was the best solution (The Aukey being the most recent purchase, and the McDodo having a memorable name).

As an example, I was recently looking for a replacement for my fraying 2m USB-C to Lightning cable, and Apple's is US$30 and it looks like it's made of the same buttery-soft plastic as all the short-lived cables that came with past phone purchases. Anker is finally a valid option where I now live - so I guess I should be giving them my business. They're a similar price, but look more resilient. I haven't quite reached USB-C on all my devices, so whenever I'm buying some accessory, it may only work with a device or two, and there's a decent chance that I might need to shuffle things around, and need a different length or a different connector on the input end.

That was a lot to write on an unimportant topic, and I didn't even touch on the temptation I sometimes cave into to fly a low-cost spin-off of a good airline.

I also share the feeling with another sibling-poster, that digital subscriptions all seem to be either free, or double digits a month, for just one small aspect of my digital existence. Things that only cost a few dollars a month are easy decisions, like Bitwarden, or leasing a domain name, or iCloud+. For anything that crosses into double digits a month, I never get around to it if there is a free alternative which I don't feel horrible about using. A grand-fathered Google Workspace, the free-tier of Protonmail, etc. However, I do feel guilty for not also paying for Kagi, Protonmail/Fastmail, Mullvad, etc. Should I be giving some money to Firefox in some way?

I wish more of these companies that were doing the right thing would offer a cheap tier that was a no-brainer, and there was a service where I could bundle together a bunch into one subscription. Feeling pretty entitled as I write this :)

But lacking that, I end up just sticking with the free options, and then every now and again donating some small amount to a cause I think is worth supporting - Lichess, Putty, VLC, etc.

My gas pump has ads, despite me paying for the gas. My airplane has ads, despite me paying for the ticket. My phone has ads, despite me paying for the service. My doctor's office has ads, despite me paying for healthcare. My car has ads, despite me paying for the car.

I can pay for a service to watch sports, and I get ads during the event, ads painted on the field, ads superimposed on the field, normal ads embedded in the commentary, obtuse ads shoved into things like "and he's the Lite Beer Co.® Player of Match", ads in the name of the building, ads in the name of the match itself, ads on the player's jerseys. Frankly at this point I wouldn't be surprised if attending the game required receiving a free tattoo of a sponsor's logo.

Corporations have decided "why make ${service_cost}, when we could make ${service_cost} + ${ad_revenue}?"

This is THE biggest problem for me. I'm happy to pay for quality when I need quality. But there's almost sorcery involved in finding quality.

For the company yes, not for the executive bonuses.

It is quite notable how the long-lasting companies that are household names somehow managed to resist this urge. Most of them are private.

People need to compartmentalize things in order to make sense of the universe, but doing so for companies (and governments) is just counterproductive.

Whenever you think about a company to draw any good conclusions you always need to think about all the people who work there, from the factory worker to the executive.

That probably happens a lot, but there's another mechanism by which it could happen, that requires no malice: the brand gets a quality reputation, which increases demand for its products, and they are unable to produce quality products at the rate needed to satisfy that demand. Then it's easy to reason that it'd be a net benefit for everyone to loosen the quality requirements a tiny bit, in order to satisfy the demand of more customers. People used to the quality will barely notice any difference, and then twice as many people can get that experience.

That works once, but when applied again, and again, and again, and again it becomes a problem, even with zero ill intent.

Punishment is never a good long term solution. Because punishment is related to revenge. And revenge reinforces the punishment - but on the other side.

Perhaps questioning the underlying assumptions we make about products, money and capitalism is an alternative approach:

- money is just a means, not an end. Allowing faceless investors to pump money into brands and then have them force companies to turn a profit at any price (i.e. by decreased quality at higher prices - it's a brand after all). The euphemism for this is "increasing shareholder value". The only value being increased is money.

- why does advertising build on our fears of being "different" (not belonging to our assumed peer group) or "not being happy" (if you buy this product, you'll be as happy as the person shown here in the advertising). Or missing out on something. The euphemism here is "increasing brand awareness". They that shout the loudness will remain memorable.

- why has everything and everyone become a product to be sold and repackage to fit into the latest trends. Intelligence is now also become a product in the form of AI with folks outsourcing their intelligence to a machine "oh AI can do this better than I could so I won't even bother".

Unfortunately we make too many assumptions that it has to be this way. Science and nature have yet found the unifying law of capitalism or brandism, let allow law of influencism.

So until the next bubble bursts and much time is spent saving large bloated inefficient corporations from bankruptcy because interested parties have their fingers in the pie, the game will continue.

The whole thing is becoming a giant game of monopoly with no end. At least monopoly eventually ends with the winner gloating over their success and everyone else quietly walking away.

As an example: I was once shopping with someone that had experience in fashion. While I don't remember all the details, with one look/touch the person could tell and explain if something was poor or high quality, while to me it all looked mostly the same. Based on that experience, I now I mostly stick to checking the material, and avoid plastics which seem to show a tendency for low quality across the board.

I do agree that it requires effort to know stuff about things, but when I see people that go like "oh, I need X, will pick the first X that shows up on Amazon", I am less amazed we get crappy quality for lots of products.

So they've gotten quite good at the pump n dump of getting everyone in the spin class on some new $300 polyester outfit every two weeks. It is probably brutally formulaic how refined the playbook is for these sorts of companies.

"The company managing your warranty was acquired by Foobar Inc and their sole building burned down destroying all records. We apologize for the inconvenience."

I do agree that third party certification is one possible avenue.

Maybe idea could be maybe applied to the offering of long-term technical support and backwards-compatibility (in terms of durability of the software) and open source (in terms of reusability of the software).

So what! Until the 20th Century pharmaceuticals/medicines were unregulated (eg: buy laudanum (opium) anywhere without regs and instructions said it was fine to give it to kids). After deaths, disasters and addiction regulations tightened—especially so after birth defects and thalidomide. Now the industry is tightly regulated.

Right, it took over one hundred years for pharma to be regulated. So be it for software. It's time the Wild West came to an end.

There'll always be whingers along the way, especially if they stand to lose profits. The "Good Times" for the software industry ought to be over because consumers are no longer benefiting in the way they should. Want a quintessential example of 'junk' software: Windows 11.

Most quality defects I see are ultimately down to culture, not training and certainly not certification. Getting to excellent quality simply does not require great training nor rigorous certification, and I'm not even sure it really benefits from either all that much. But what it does require is a culture of chasing down all the avoidable risks, to fix not just the immediate bug, but also the process that allowed it to come to be, to pre-emptively look for whole classes of bugs or misfeatures seriously, and to always look deeper than for underlying causes or interactions (i.e. take the 5-why's game seriously).

It's perhaps almost a trope by this point, but it's still a great reminder and example - sqlite. About a month ago Richard Hipp, one of the primary authors, gave a great presentation "Reliability Lessons From SQLite" (https://youtu.be/V_qzqY1bb7I) - and notably, I'm not seeing even _echos_ of training and certification in their clearly world-class process. I don't think you can even seriously claim it's all that expensive, if you consider how tiny that team is, and yet how much they've achieved.

If larger organizations fail to achieve high quality - well, _why?_ It's not due to lack of training, certifications or smart people. Perhaps its intrinsic about larger for-profit corporations, but I suspect we could do better with better incentives, and a more serious attitude about dealing with mis-aligned incentives throughout our culture. Is it really a flaw for a corporation to prioritize short term cost reduction even over long term self-harm if that's what they're judged by? Is it a flaw for a profit seeking corporation to largely ignore costs their low quality imposes on others? Is it a flaw for a for-profit organization to take huge risks when the upside is unbounded but the downside is mere bankruptcy without any further liability?

I don't know how to solve these problems, and don't want to claim it's even remotely reasonable to throw out the capitalist baby with the corporate bathwater, but surely we can do better than the status quo even without a revolution. Misaligned incentives and tragedies of the commons aren't new issues, nor ones without potential mitigations. We're just choosing to ignore those inefficiencies, and have for decades. And at this point, even small changes in incentives might have truly wrenching consequences; the ingrained and by now deeply embedded carelessness in our huge software and other engineering stack is corroded at every level.

TLDR: I don't have the answer, but I'm pretty positive it's not an issue of cost, training or certification.

I wouldn’t say that’s low quality though, just something with a lot more care put into it.

Consumers also care about accessibility. It doesn't matter to me if product X is amazing and affordable if I can't find it in any store anywhere near me or if amazon never shows it in search results because all they want to push is amazon basics and products made by FSLHVHSLR

If no company anywhere sells what I want, then I have no choice but to compromise and today there is a whole lot of compromising going on. Companies are more interested in selling what is most profitable to them, not what consumers actually want. Very often consumers are forced to buy what little is offered to them. The consumer "voting with their wallet" will always lose when companies also vote with theirs because theirs is much much bigger.

Your specific example of cars is, IMO, not correct: Honda, for years, could charge a premium on their new cars due to a reputation for reliability increasing resale values.

For less expensive things, how much time should I spend researching quality USB-C to HDMI dongles? It's plausible that the chip in the $5 on amazon WOPEIME (or whatever) branded dongle is the same as the in the $25 Belkin one.

For intermediate things, time-pressure might matter. If my clothes washer were to fail today, I'm doing laundry by hand until I can get a new one in my house, so I'm probably playing quality roulette with several hundred dollars of my money at Best Buy.

I think this is part of the problem. Everyone wants high-quality (for the most part), but no-one wants to pay more than necessary. If known brand is no longer an indicator of quality, how do you determine that you want to spend say 2-5x the price on something? Reading reviews and such gets you part of the way, but they often focus on new products and performance or style. And it's not always easy to find a review for the thing you are looking to buy. Besides, who has time to wade through reviews for every purchase? So we end up buying the cheaper options because at least then you will only be out a little bit instead of feeling tricked spending more for the same product.

The overall revealed consumer preference has been "more and cheaper", not "less and higher quality", which still exists as a niche if you are willing to go down the tailoring route, not off the peg.

Which means I now feel obligated to recommend:

https://youtube.com/@theironsnail

https://youtube.com/@shiftfashiongroup

Both have great videos on garment quality. But with the inevitable caveat that they are in the business themselves. I take it as an insiders perspective and watch out for content marketing (while being tainted!).

It seems to be easier to find better clothes if you are a bit of a hipster type. Those kind of stores still care for quality. My friend has such a shop and tells me that even for them it gets harder to source good vendors as it is a continuous race to the bottom.

They still exist, at least here in Europe.

I quit buying cheap clothing a decade ago, getting quality items is much more expensive but at the same time I've had basic t-shirts that I wear most days last me 5-8 years; trousers that are almost 10 years old and the only blemish is a bit of faded colours; underwear lasting 5+ years, etc.

The issue is very few people have the disposable income and are willing to pay 40-80€ on a good quality t-shirt with heavy premium quality cotton (280-300gsm) sewn in Portugal, Spain, or Italy, or 45€ on a 3-pack of underwear made in Scandinavia, or 20-30€ on a pair of great quality woolen socks.

I do it because I have experienced how much longer they can last, and also had the experience of overpaying on what seemed to be a good quality item and didn't last, it's really hard to find a good signal for what's quality since price alone doesn't do it, you need to buy the stuff and hope it will be good quality and if it's not you learn to not buy it again, it can get expensive if you are unlucky or didn't do proper research.

In the end it can be exhausting for a normal person just looking for good quality to find those items, it took me years to settle on the brands I buy from.

This tends to happen more when one is young. Growing older usually means that a good old dusty 15 years great quality coat is seen as it being perfectly ok. I guess that's also what provides that feeling that some people when they approach middle age they "always look the same"... It's not cheap to have a large and varied wardrobe and at the same time filled with high quality garments.

I think that's part of it, but I also think it's largely an issue of information asymmetry. Brands used to be a proxy for quality, and price could also be a proxy for quality, but that is no longer the case. That means it takes significantly more effort to research a product category to find a good product and people don't want to expend that effort. I am one of those weird people that enjoys that research, so I'm often the one people in my friend group ask for product recommendations because they are more than happy to spend the money, just not the time.

It's a discovery problem at the end of the day. When all the existing indicators become unreliable and advertising is inundated with scams and frauds, there's no way for good products to connect to good customers, so /everyone/ suffers.

"premium" ? No they've had to lower their prices because otherwise you would never even look at them in the first place (or they don't get a livable amount of work, even if you personally do pay like you say).

And the drop in prices has to come from somewhere. Quality is by far the easiest thing to skimp on.

Related, Matt Levine has recently been writing about how the AI labs are paying huge amounts of money to tech/math/AI people but these people don't actually know how to spend it. https://www.bloomberg.com/opinion/newsletters/2026-09-10/dal... As opposed to the typical finance worker who knows very well how to spend.