If you provide free chatbot services, but sell advertisers bids on which steering vectors to use to bias towards products, based on an embedding of the prompt, I bet you'd make a ton of money. For example, Coca Cola would bid on prompts about drinks, and bias towards mentioning Coke products.
I wonder if you could also use a similar method to do product placement in GenAI images and videos, and whether ad revenue would be enough to offset the price of generation. Some ad bids can go pretty high...